Free Google Tools for Audience Insights

Google analytics—I know you’ve heard of it. The (mostly) free tool that gives you an insight into traffic and behaviors within your website is a must-have instrument. But Google also has other free tools you should consider using. Google Trends Find out what your audience is searching with Google Trends. Take a look at Google’s Top Charts to see trends across multiple industries and arrange Read more…

Social Media Marketing: Segmentation by Platform

Each social media platform has a different user base with their own demographic and psychographic segmentation. Each platform provides its users a unique benefit which attracts a certain audience for a specific reason. If you’re using social media advertisements for your company’s marketing efforts, you should consider your objective and approach after you’ve identified your target audience. Each platform has its own advantages and disadvantages Read more…

Mailchimp 101: Email Marketing

Email marketing is one of the most valuable tools in the digital marketing toolbox. It’s cost-effective and, when used properly, can be used to give your subscribers timely and relevant messages to increase retention and sales. Mailchimp is a widely used service to make email marketing easy. It can be used to analyze customer data and trigger personalized emails automatically depending on various customer behaviors, Read more…

WordPress Plugins for Better User Experience, Engagement, and Conversion

Creating a website that will generate leads and conversions can be a tough task. But it’s necessary for gaining customers. After you have set up some of your essential plugins and the framework for your site, you should consider additional plugins to benefit your business. When considering what plugins or widgets to use, have a goal in mind: What do you want your users to Read more…

Essential WordPress Plugins

While WordPress offers useful widgets and customization within its default dashboard, you’ll surely need to consider downloading a handful of plugins if you want to optimize your website for attention, leads, and conversions. It’s important to tailor your plugins and widgets to your websites needs, and you’ll notice that some features of the following plugins will have overlap. Also, keep in mind that having too Read more…

Mobile Marketing is a Must

Think about it—you spend hours on your phone every day and probably check it nearly a hundred times a day. Don’t feel guilty. We all do it, it’s just today’s reality. Whenever we need go-to information we pull out the handy devices that we conveniently take nearly everywhere we go. The mobile smartphone is the most powerful tool a consumer has at his or her Read more…